Mother and baby

Mother and Baby is the online home of the UK's No. 1 Pregnancy and Toddler Magazine.


Full rebuild of existing online publishing platform.

Key responsibilities:

  • Data migration
  • Taxonomy overhaul
  • Mobile first
  • Complete CMS functionality
  • 3 month turn around

Our solution

Analysis showed 60% of users were using mobile and that audience was growing. This very high percentage led to a strong focus on UX from a mobile perspective.

In order to allow full CMS functionality, we used Mr CMS. We evolved our pre-existing Mr CMS Publishing app to deliver a vast amount of functionality in what was an extremely short build window. Extensive audit and analysis of existing systems was undertaken to ensure data was migrated without any problems. Data was migrated from MySQL to Azure SQL using code based migration technology.


  • Sessions up 109%
  • Users up 117%
  • Pageviews up 71%
  • On time and on budget
  • 2 month build window
  • Responsive design
  • Full CMS capabilities
  • License free software
  • Lower ongoing costs
  • Azure Ready
  • Migration of existing articles

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