Flex-e-card is the UK leader in gift card schemes for shopping centers. Now operating in Ireland, Poland, Italy and Dubai, Flex-e-card has gone from strength to strength.
Flex-e-card approached Thought to:
The first port of call was to take a look at competitors in the market. At the time, this market was not well established online, so little could be learnt from other companies.
Many hours were spent with UX designers to create a workflow which was both flexible and easy to use for end users. The UI allowed for users to click and collect or deliver cards. For delivery we allowed multiple shipments for those ordering for family members in different locations. We utilised Mr CMS for the core CMS which allows us to deliver the multisite functionality Flex-e-card required, and also put the foundations in place for site translations for Poland and other subsidiaries